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Covering Letter to your Prospect
Use the facts contained here to assemble your letter.
Dear .....and DONT put sir/madam!...
We are pleased to enclose details regarding our Home Shopping Business. Kleeneze, who have been a respected household name here in the UK for over seventy-five years, supplies us. You have the opportunity to run your own business with the most powerful catalogue in the Home Shopping industry by retailing and with our help building your own network of Kleeneze distributors.
From a standing start in February 1995 our team has turned over an amazing £11 million with four weekly retail sales now in excess of £500,000 growing monthly. We are expanding in all areas of the UK and therefore require individuals and couples to join our success. Should you join us?
Well the following facts may help you make up your mind.
There is no selling, the catalogue does that for you.
It is so simple - just deliver the catalogue. It will be left out in a day or two for you to collect.
Over 600 products that people want, need and can afford.
Research shows our customers repeat purchase every 4 - 6 weeks.
All Kleeneze products hold a full money back guarantee.
A financially secure company, which has traded in profit every year since 1923.
A Plc with an annual turnover of £160 million.
No territories - work wherever you want in the UK and Republic of Ireland.
Huge potential - only one in twenty households regularly receive our catalogue.
No targets - do as much or as little as you wish.
No stock to hold and no cash to pay up front for orders.
You only order products to fulfil orders you have already taken.
Kleeneze deliver your order to your door in just 24 hours.
Hours to suit yourself - full time/part time. Earn money from day one.
People just like you are earning between £500 and £15,000 per month in our team alone.
Comprehensive incentive and reward programs including foreign travel.
No experience necessary - we offer all our team continued guidance, support and training.
No risk - you have a full 14 day money back guarantee.
Internet facility available for all distributors.
Our team was the fastest ever in Kleeneze's history to reach the top position in their marketing plan. We have won just about every award going including attendance at every overseas conference, and to add to this were nominated by Kleeneze as their choice for our industries governing body the DSA's top award which we went on to win from a potential 600,000 other entrants from other companies.
In 1999 our team achieved the Distributor Challenge Cup for the highest year on year business growth and also the highest accolade achievable when Phil & Jean Warrington, the founders of our group, were named as the 1999 Distributors of the Year.
Kleeneze clearly works for us, it works for our team, it will work for you too!
The next International Overseas Conference in March 2001 is at the 5* Cairns International Hotel in Australia.
We'd love you to join us! The choice is yours.
We'll give you a call in a couple of days but of course please don't hesitate to call us with any further questions or to get started.
Yours sincerely
Jason Bennison